By Egotist / / For the third year in a row, DigitasLBi is partnering with The 3% Conference and The Representation Project to host the 5th annual Super Bowl Tweetup during the big game on Sunday, February 4, 2018. The Tweetup highlights everything from great commercials, to missed chances to speak to women, to outright sexism in some of the big game spots. Live Tweetups will also take place in 5 other cities including New York, Boston, Denver, Los Angeles and Miami at various partnering agencies. To get involved, simply get on Twitter during the Big Game and use one of the Tweetup’s three hashtags: #3PercentSB, #NotBuyingIt, and #MediaWeLike. “DigitasLBi is proud to lend a voice to the 3% Movement by hosting the annual Super Bowl Tweetup for the third year in a row. This year is more important than ever to get involved with this Tweetup and join the wave of mobilization happening across the globe that women demand equal respect and power in our industry and all others,” says Ashley Sanders, Women at DigitasLBi San Francisco lead. More information about the Super Bowl Tweetup can be found here.
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]