By Egotist / / Pro Tip: Using a social justice legend’s speech that’s actually about anti-commercialism in order to sell your truck to (mostly) white people is a really, really, really bad idea. It took almost no time after the spot aired during last night’s Super Bowl for Twitter to go into a frenzy over such ridiculous appropriation. Dodge, fire your agency. Fire anyone who approved this abomination. And remember, using a historical speech as an “anthem” or “manifesto” over random a bunch of random lifestyle shots is so 2012.
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Anonymous / Butler, Shine, Stern & Partners’ newest for Blue Shield of CA is out.
Zero emotional engagement with any of these spots. [Read More]