Dodge royally screws up their Big Game spot.

 

By Egotist / / Pro Tip: Using a social justice legend’s speech that’s actually about anti-commercialism in order to sell your truck to (mostly) white people is a really, really, really bad idea. It took almost no time after the spot aired during last night’s Super Bowl for Twitter to go into a frenzy over such ridiculous appropriation. Dodge, fire your agency. Fire anyone who approved this abomination. And remember, using a historical speech as an “anthem” or “manifesto” over random a bunch of random lifestyle shots is so 2012.