Jeep goes anti-manifesto and just kills it.

 

By Egotist / / Going against the grain is rarely a bad strategy, and Jeep did it to perfection last night. So perfectly done. You can argue with watching a car run roughshod over nature, but those in the target audience at the party we attended stared in awe and loved this.

  1. Anonymous February 7, 2018

    The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot would have been even more powerful without the voice over. Now that would have actually been a braver spot. Total advertising self masturbation.