By Egotist / / Kaboom Productions has signed Joe Stevens, as a director of branded content. Most recently he was content director for experimental optics label, Shwood Eyewear and has done work for Adidas, Union Wine Co., The James Brand, Louisville Slugger, Pendleton Woolen Mills, Genesis Archery, Widmer Brothers Brewing, Iron & Resin, Lund International, and Progressive Motorcycle Insurance. Kaboom owner/EP Lauren Schwartz relates, “We didn’t begin talking with the intention of him joining Kaboom, but am thrilled that’s where it led us. Joe directs with the beautiful visuals of a DP while weaving brands and stories effortlessly. He’s the real deal – that so-called millennial voice who is also grounded, engaged, and loves to create.” “I was immediately taken with Lauren’s candor and enthusiasm,” says Joe. “The more we dug into what it means to work in the industry today, it just made sense to join forces and see what we could create together.” Congrats on the hire.
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