By Egotist / / Kaboom Productions has signed Joe Stevens, as a director of branded content. Most recently he was content director for experimental optics label, Shwood Eyewear and has done work for Adidas, Union Wine Co., The James Brand, Louisville Slugger, Pendleton Woolen Mills, Genesis Archery, Widmer Brothers Brewing, Iron & Resin, Lund International, and Progressive Motorcycle Insurance. Kaboom owner/EP Lauren Schwartz relates, “We didn’t begin talking with the intention of him joining Kaboom, but am thrilled that’s where it led us. Joe directs with the beautiful visuals of a DP while weaving brands and stories effortlessly. He’s the real deal – that so-called millennial voice who is also grounded, engaged, and loves to create.” “I was immediately taken with Lauren’s candor and enthusiasm,” says Joe. “The more we dug into what it means to work in the industry today, it just made sense to join forces and see what we could create together.” Congrats on the hire.
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]