Cole & Weber highlight the massive problem of gun deaths in America each day.


By Egotist / / After a Cole & Weber Seattle employee’s friend was shot during what happened in Vegas (and lived) the agency was motivated to try to do something to address our country’s gun problem. Daily Gun Deaths was born. A mass shooting is defined as four or more shootings in one location, but they believed that mass shootings happen every single day in this country, just not all in one place. 1,535 people have died so far this year. Based on constantly updating gun violence data, they developed a way to automate the entire end-to-end production of a video each morning that highlights all the people killed by guns the day prior, and shows the street locations where they were shot. The sobering videos are targeted at influencers, politicians, their aids, and the media via Twitter (@DailyGunDeaths). This also gives people the chance to directly share this powerful message with their mayors, congressmen, senators, and President Trump himself. Cole & Weber launched this initiative on Jan 1, 2018 and intend to release new videos every day this year and beyond.