215 McCann wins AOR duties for the Giants

 

By Egotist / / Big local account news today: 215 McCann has been named AOR for the San Francisco Giants. The account hasn’t moved much in the past 15 years or so, so it’ll be interesting to see where the new advertising goes. “We met with several agencies, and we connected with 215 McCann immediately,” said Mario Alioto, Giants executive vice president of business operations. “We had strong chemistry from the start, and 215 McCann seemed to really understand our brand and our organizational goals. The quality of their work — both strategy and creative — was equally impressive. Having worked together for a few months now, we are thrilled with our decision.” The Drum has the full story.