Footjoy launches spring campaign with BSSP.


By Egotist / / Butler Shine Stern & Partners is out with a new campaign for Footjoy golf. It’s built around “Feel the Joy,” and features some of the best golfers in the world, including Justin Thomas, Adam Scott, Rafa Cabrera Bello, Jimmy Walker, Webb Simpson, Charley Hoffman, Kevin Kisner, Jason Kokrak, Bud Cauley, and Andrew “Beef” Johnston. “Joy is such an embedded part of the golf experience and the FootJoy brand,” explained Chris Toffoli, Creative Director at BSSP. “It’s a powerful emotion and our goal with this campaign is to share the personality of FootJoy as one that has a crazy obsession for the game and its products in a way that speaks to dedicated golfers everywhere.”