By Egotist / / RE/MAX has just aunched its 2018 advertising campaign which, along with social, digital and traditional activations, features TV spots created by Director Autumn De Wilde and SF’s Camp + King. The campaign focuses on the power of personal recommendations and the substantiated claim that more buyers and sellers would recommend RE/MAX than any other real estate brand. “It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.” Camp + King Jamie King CEO & Founder Roger Camp CCO & Founder Rikesh Lal Creative Director Jesse Dillow Creative Director Chris Nash ACD/Art Director Mike Ng ACD/Copywriter Stacy McClain Director of Production/Producer Emily Dillow Brand Director Carlisle Hensley Associate Strategy Director Helen Oddone Brand Manager Anonymous Content Autumn DeWilde Director Eric Stern Executive Producer Scott Kaplan Line Producer Cut+Run Pete Koob Editor Deanne Mehling Executive Producer Brady Fiero Post Producer Post Production Adam Scott Telecine/The Mill Joaby Deal Mixer/One Union Recording
Mobb Creep / I ❤ NY
Not sure if it's infamous, I think it's just famous.[Read More]
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]