By Egotist / / Big Friday news from Digitas: They’ve named Kingsley Taylor, previously of Organic SF, as the new Managing Director of Digitas San Francisco. “With an ever-evolving marketing industry, I’m thrilled to be a part of a business that is united on a global stage, together in service and with commitment to clients, growth, and talent. I’m very excited about Digitas’ new brand proposition, “Truth.Connection.Wonder.” and look forward to working with the best in the industry,” said Kingsley. Jodi Robinson, the North American Digitas President added, “Kingsley is an established leader in the Bay Area and one who recognizes, like we do, that our most valuable asset is our talent. His business acumen, strength in new business, and his track record for developing strong client relationships and agency teams make him a natural choice to lead in a challenging yet high-potential market. I’m thrilled to have found our next great Unicorn.” Congrats on the hire.
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]