By Egotist / / This spring, California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is by School of Thought and is the advertising agency’s first for their new client. Check it out. ECD: Tom Geary ADs: Ben Bellayuto, Faruk Sagcan CW: Ashley Villarreal Editor/Dir. Video Production: John Buscaglia Agency Producer: Ted Meyer Account Manager: Mike Osgood Production Co.: Test Pattern Media, Los Angeles Dir.: Bennett Barbakow DPs: Tyler Rumph, Andrew David Watson Exec Producer: Nick Lentz Co-Producers: Darren Warren, Casey Goode Associate Producer: Max Barbakow Client CEO: Dr. Stephen Packer VP: Cynthia Peck Chief Communications Officer: Mary Barker Asst. Directors, Communication and Marketing: Monica Sciuto, Brenda Moore
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