Character creates a whole new visual identity for DoorDash.


By Egotist / / Character is out with a new visual identity and brand strategy for DoorDash – one of our favorite delivery services. “The brand’s values of delivering good and possibility are also represented in the streamlined logo, which is designed to convey reliability and efficiency while staying true to the company’s roots and its previous identity, inspired by the Japanese bullet train (Shinkansen).” Jen Rapp, VP Marketing at DoorDash, comments: “We approached Character with an extremely unique challenge – help us get to the core of our brand’s DNA and help us articulate it in an authentic way – in less than four months. To accomplish this, we worked with Character as a team. Unlike many agencies, where the agency is positioned as expert and company as client, Character worked with us collaboratively, diving in with our founders and internal marketing team to uncover the true story about DoorDash.”