Goodby wins BMW!


By Egotist / / Here’s some fantastic late afternoon news: Goodby Silverstein & Partners has won the BMW account, beating out finalists Droga5, Wieden & Kennedy, Anomaly and Hill Holliday. A GSP post on their Twitter feed takes you over to Ad Age for the whole story, but it appears that the account is estimated as somewhere between $12 million and $20 million. Goodby has traditionally had an auto account, having worked for Chevy, Fiat, and Saturn in the past. We love seeing this premier accounts make their way to the Bay Area and this is one of the higher-profile ones to come this way in a while. Congrats to everyone at GSP for landing it and we’ll be excited to see what they do with the brand.