Tactic’s Team Grows With the Appointment of Drew Weigel as Head of Production


By Egotist / / Tactic has announced they’ve brought on Drew Weigel as Head of Production. Weigel relocated from his East Coast position as Head of Post Production at m ss ng p eces to join the Tactic team in its San Francisco office. Since starting at Tactic, Weigel has already produced one of Tactic’s most talked-about projects ever: the Living Wine Label app for Treasury Wine Estates.. “Having had a close relationship with Tactic in the past as a client, I knew what the team was capable of from the start,” Weigel says. “But even in the short time I’ve been here, I’ve seen their capabilities advance, especially in the mobile technology category where we are crafting innovative AR pieces. There’s no telling what other crazy stuff Tactic will be able to cook up, and I am thrilled to be a part of it.” Tactic President Peter Oberdorfer adds, “The addition of Drew to Tactic’s team will be a huge asset as we continue to work on projects that push boundaries and create one-of-a-kind experiences for VR and AR users. I knew of Drew’s excellent work ethic and talents having collaborated with him in the past on some of our favorite purpose-driven storytelling projects and his history with other impressive studios speaks for itself. We are incredibly grateful to have his knowledge and skill on our side.” Congrats on the new hire.