barrettSF lets us all be superheroes for new FoxNext game.


By Egotist / / barrettSF has created a new advertising campaign for MARVEL Strike Force, FoxNext Games’ just-launched free-to-play RPG. The creative, which was edited into 60-, 30-, 15- and 6-second ads, are running across the internet and cable and broadcast TV. barrettSF is also working on a series of social videos for MARVEL Strike Force and several posters. Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with Los Angeles-based visual effects studio The Mill. Much action—such as a stuntman falling down a ramp—involved filming live actors in motion-capture suits. The designs for the characters came from game developer Fox Next. The agency took those assets, animated them and then inserted the world around them to create the spot. “I’ve been a huge comic book fan ever since I was a kid,” said Todd Eisner, barrettSF Creative Director. “To be able to carve out a new corner of the MARVEL universe is a dream come true.” Agency: barrettSF ECD: Jamie Barrett Creative Director: Todd Eisner Senior Art Director: Jen Hart Head of Production: Conor Duignan Account Director: Molly Warner Strategist: Kevin Albrecht Production: The Mill Director: Rober Sethi / David Lawson Editorial: The Mill Editor: Victor Jory, Natalie Wozniak Edit Assist: Bradley Rhone VFX: The Mill Executive Producer: Anastasia von Rahl Producer: Dan Love 2D Lead Artist: Martin Karlsson 3D Lead Artist: Chris Bayol, Chris Goodrich Colourist: Adam Scott Music: New Math Composer: Dan Sammartano Composer: Jared Hunter Composer: Ray Loewy Composer: Dave Wittman Composer: Kala Sherman Sound Design: LIME Engineer: Michael Anastasi Mix: One Union Engineer: Matt Wood