AeroMexico trolls Trump with DNA discount

by / January 18, 2019 / These days, most brands accused of dunking on Trump (Nike, Gillette) aren't really. They're creating ads about basic human decency and civil rights - which some of those on the right take as direct attacks against the president. But now AeroMexico is out with a new ad that comes right up to the line of mocking 45. They're offering Americans discounts based on the percentage of Mexican DNA they ha[Read More]

B-Reel puts interactive art piece PRANA on display at Onedome San Francisco

by / January 18, 2019 / As the only creative agency among artists and tech studios, B-Reel is putting the interactive art piece PRANA on display at Onedome immersive art center in San Francisco. PRANA is sanskrit for the life force that is believed to flow through our bodies according to Hindu philosophy. B-Reel gives it physical form in a 12 foot tall installation made up of thousands of LED lights that uses technology[Read More]

Audi – Journey to the Unknown

by / January 17, 2019 / Here's a nicely done director's Cut for Audi - Journey to the Unknown with MH / VCCP. Lots of really pretty shots. https://vimeo.com/307894727 Director: Michael Sugrue Cinematographer: Justin Gurnari Music: Tobias Norberg Sound Design + Mix: Robert Miller and Marcus Knoll, M-Sound Editor: Michael Sugrue and Scot Crane, The Quarry London Production Company: Gravy Films Executive Producer: B[Read More]

Longtime SF ad vet Jerry Gibbons passes away

by / January 17, 2019 / Jerry Gibbons, who broke into San Francisco’s fiercely competitive advertising world as a  mailroom boy, rose to head several of the city’s most powerful ad agencies and led the western US office of the influential American Association of Advertising  Agencies, died of heart failure Jan. 7 at age 82. The polar opposite of the slick, silver tongued adman, Mr. Gibbons was the low-key marketin[Read More]

Somehow Gillette’s “don’t be an asshole” commercial becomes controversial.

by / January 16, 2019 / Really? Is this what we've come to? Gillette puts out a spot asking men to be their tagline (the best a man can get) and pledges $3 million to anti-bullying and anti-harassment groups and suddenly half of America is up in arms. We tend to be in the Randy Bryce camp: Good for Gillette for taking a social stand, backing it up with some action. Companies professing their values has been big recen[Read More]

DoorDash and M/H VCCP Launch First National Television Campaign

by / January 15, 2019 / DoorDash, one of our favorite delivery services, announced the launch of its first integrated national TV campaign created in partnership with M/H VCCP. The spot, created by director duo, Greg and Lio, is kind of a semi-surrealistic walk through a world of hungry people. Check out the :30 and some :15s below. There are even super quick :7s on the main YouTube channel if you're interested. “O[Read More]

Directing Duo Launches animation studio Bullpen

by / January 15, 2019 / Longtime creative partners Elliot Lim and Aaron Kemnitzer have once again joined forces to launch Bullpen, a bi-coastal design and animation studio. They duos background includes shops like Buck, PSYOP, Gentlemen Scholar, Hornet and Not to Scale and they're already doing work for clients including HP, Amazon and Charles Schwab. Check out some of their work below. And congrats on the new venture. [Read More]

Duncan Channon crafts fun (and relatable) new campaign for Upwork

by / January 15, 2019 / We liked Duncan Channon’s “Hey World” campaign for Upwork when it debuted last year. Now they're out with a new campaign titled “This is Happening” that's just as fun and eye catching. The spots are based on situations we've all been in (and with seemingly all the freelance talent in the city hoovered up, situations we run into more and more). The campaign, which includes TV and radio[Read More]