Evernote refreshes their brand

by / August 15, 2018 / Did you know that Evernote's elephant logo was named “Mads”? (We didn't.) Well, after all this time, Mads is getting a makeover. Check out Evernote's Medium post that goes into great behind-the-scenes detail about their thought process, the design process and everything else that went into the rebrand. Then check out the final results (which we won't spoil here). We've all done large-scale b[Read More]

NerdWallet Brand Evolution + New Campaign

by / August 15, 2018 / The oddly-named NerdWallet, a credit card comparison site, is launching a new national ad campaign to move them beyond their original mission. Created by ARGONAUT, “Turn to the Nerds” is the brand’s first official push to highlight its expertise in savings accounts, mortgages, auto loans, investing, credit cards and more. There's a series of new :30 and :15 second spots, and the TV will be [Read More]

Free the Bid Adds Colorist Category to Global Database

by / August 15, 2018 / Have you heard of diversity initiative Free the Bid? The idea is a simple pledge that agencies and brands insist on at least one bid from a woman director on every triple-bid advertising job. Well, it's expanding its footprint to include a colorist category among its representation of women directors, directors of photography, and editors. The move, done with the support of creative studio Ntropi[Read More]

Impossible Foods makes impossible to understand video.

by / August 13, 2018 / If you haven't had an Impossible Foods burger, you're missing out. The not-meat patty is fantastic and unlike anything we've tried. But unfortunately, this new, beautifully shot video doesn't give anyone the slightest idea what they do or sell. We wanted to love this. It seems to be building to something really, really big. And then it just ends. We're guessing people who already know the brand w[Read More]