Cutwater breaks fun spot for… paper towels?


By Egotist / / It’s an ad teacher’s cliché: Do an ad for a boring packaged good. And hell yeah, it’s tough to do. So we give big props to Cutwater for this Sparkle Paper Towel spot. Nice concept. “We’re thrilled to be partnering with Sparkle for such a fun and refreshing campaign, giving us the ability to highlight our customers who stand up to every day little messes at an affordable price,” said Chuck McBride, Founder and Chief Creative Officer at Cutwater. “Sparkle stands out as a brand that provides quality products and a sensible price for individuals who like to entertain and express themselves in quality ways and we’re proud to support their endeavors through the creation and execution of this campaign.” Client – Sparkle® (Georgia-Pacific LLC) Shari Neumann Senior Director, Content Center Lead Nicole Peoples Cook Director, Brand Building – Towel Category Desiree Sullivan Associate Brand Manager Agency – Cutwater Chuck McBride Founder, Chief Creative Officer Christian Hughes President, Principal Dolly Totes Senior Art Director Derek Taylor Copywriter Michael Huntley Executive Producer Adora Wilson-Eye Producer Sophie De Schepper Account Director Hillary Ashton Senior Account Manager Production Company – Furlined Ted Pauly Director Diane McArter President David Thorne Senior Executive Producer Jay Wakefield Executive Producer: Dustin Highbridge Producer Corey Walter Director of Photography Editorial Finish: Beast Jon Ettinger EP Doug Walker Editor Jeff Bielat Producer Seth Andrews Assistant Editor Evan Ryan VFX Supervisor Michael Lester CG Generalist David Brandt Animation/Rigging Gordon Wittmann VFX Producer Eric Pascua Finishing Artist Dave Burghardt Colorist Nathan Walker Flame Artist Joe Macken Graphic Artist Paul Coutu Post Assistant Audio Finish: M Squared Productions Phillip Lantz Audio Mix Costume Design Rebecca Weinberg Costume Designer Garo Sparo Costume Builder Jenny Barone Builder and tailor