The Worst Song in the World


By Egotist / / Put on the earmuffs when you check out Monoprix’s newest campaign “The Worst Song in the World”. To promote its home delivery services, the grocery chain took a look at what benefits such a service could provide. What benefits do customers gain by not having to carry their groceries, by having their hands free? Introducing “The Worst Song in the World”, a film by Monoprix, its agency Rosapark, and directed by Traktor, which demonstrates an unusual but all-too familiar advantage to having your hands free.