By Egotist / / Travel site Hotwire announced today that it has selected Interpublic Group’s FCB as its creative agency of record after a full media, creative and public relations review. As part of this new partnership, FCB’s San Francisco office, FCB West, will be responsible for Hotwire’s brand repositioning and strategy, concept development and integrated campaign execution. “This is going to be an exciting year for the brand, and we’ve found a team of creative partners who not only share in our vision, but also in our passion for the product and what it means to our customers,” said Melissa Postier, Director Brand, PR and Social for Hotwire. “We’re excited to be partnering with Hotwire as their lead creative agency to help them drive and fuel business momentum,” said FCB West CEO Joe Oh. “We look forward to delivering a breakthrough creative campaign that will be the next great success story in the dynamic travel industry.” Congrats on the big account win!
Mobb Creep / I ❤ NY
Not sure if it's infamous, I think it's just famous.[Read More]
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
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The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]