Pereira & O’Dell and Rover want you to Walk It Out.

 

By Egotist / /

Rover.com has released a new advertising campaign created by SF’s own Pereira & O’Dell titled “Walk It Out,” featuring six dog walkers jamming out to DJ Unk’s hit song “Walk It Out.”

The campaign began airing this week across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle subway station in New York City with backlit posters, billboards and turnstile placements.

Agency: Pereira O’Dell
Creative Chairman: PJ Pereira
Executive Creative Director: Jason Apaliski
Creative Director: Katie Brinkworth
Copywriter: Tracy Silagi
Art Director: Rachel Ngun

VP of Production: Jeff Ferro
Senior Producer: Elisa Moore
Senior Producer: Brian Stanley

Director of Project Management: Lindsey Anderson
Project Manager: Alysa Fukunaga
Director of Business Affairs: Russ Nadler
Business Affairs Manager: Christina Hadly

Chief Executive Officer: Andrew O’Dell
Brand Director: Maura Mattoon
Brand Manager: Chelsea Larson

Director of Communications Strategy: Ashley Wells
Senior Brand Strategist: Beth Windheuser
Senior Communications Strategist: Daniel Hackett

Director of Communications: Molly Parsley

PRODUCTION CREDITS
Production Company: Hungry Man
Director: Dave Laden
Managing Partner/Executive Producer: Kevin Byrne
Partner/Executive Producer: Mino Jarjoura
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Executive Producer: Jacki Sextro
Head of Production: Marian Harkness
Producer: Justin Diener
Production Supervisor: Chad Alburtis

Editor: Cut and Run
Editor: Sean Stender
Executive Producer: Deanne Mehling

Visual Effects: Jogger SF
Lead Flame Artist: Matt Trivian
Executive Producer: Deanne Mehling

CLIENT CREDITS
VP of Marketing: Halle Hutchison
Creative Communications Manager: Anea Pavlosky
Integrated Marketing Manager: Christine Chen