Peet’s goes to Coachella.


By Egotist / /

The craft coffee company and festival sponsor unleashed the “Better Energy” of its chilled Cold Brew at a branded bus within the Coachella campground and at an interactive “Ice Sauna” photo booth at the DayClub Palm Springs for attendees seeking escape from the heat. They also rolled out a branded keg Trike, which cruised through the campground and outside the Sahara tent of the festival offering samples of its signature Baridi Black Cold Brew coffee on-tap.

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