215mccann and Beast Editorial take us to a Sea of Thieves

 

By thesanfranciscoegotist / /

A game about legends requires a legendary ad campaign so 215mccann decided to start things off with a bang. Literally. They partnered with Microsoft’s Lifestyle Marketing team to shoot David “The Bullet” Smith out of a cannon 195 feet and set a Guinness World Record for “Greatest Distance Travelled as a Human Cannonball.”

Then, to honor the most ridiculous deeds and unexpected accomplishments in the video game world, they created a huge pirate museum and enshrined real players as certified legends.

Credits:
Agency: 215 McCann
CCO: Scott Duchon
Creative Director: Neil Bruce
Art Director: Tor Kologlu
Copywriter: Andy Holderman
Head of Production: Alex Spahr
Executive Producer: Jeremy Arth

Production Company: Biscuit Filmworks
Director: Isaiah Seret
Executive Producer: Jeff McDougall
Line Producer: Kim Bradshaw

Post:
Editor: Connor McDonald
Assistant Editor: Brandy Troxler
Executive Producer: Jon Ettinger
Producer: Jeff Bielat

VFX: Jamm
Executive Producer: Asher Edwards
VFX Supervisor: Andy Boyd

Audio Mix:
Lime Studios
Engineer: Jeff Malen

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