Duncan Channon shows why flavors hooking kids is a bad thing

By thesanfranciscoegotist / April 26, 2018 /

Duncan Channon is behind the country’s largest-ever campaign to take on flavored tobacco. The new work includes TV, digital video, radio, and OOH and launched yesterday in all 14 markets across California, including Los Angeles, San Francisco, San Diego and Sacramento. The campaign includes creative in Spanish, Cantonese, Mandarin, Korean, Vietnamese and Tagalog produced with Acento and APartnership, as well as a San Francisco BART station takeover and two painted walls in Los Angeles. New online resources will be available at www.FlavorsHookKids.org.

Credits: Flavors Hook Kids

Client: California Department of Public Health, California Tobacco Control Program

Agency: Duncan Channon

•  Creative director – Anne Elisco-Lemme

•  Lead copywriter – MJ Deery  

•  Lead designer – Jennifer Kellogg

•  Copywriter – Marty Bonocorso

•  Art director – Melissa Ploysophon

•  Copywriter – Amanda Burger

•  Art director – Colleen Horne

•  Copywriter – Miranda Maney

•  Art director – Chris Masse

•  Senior broadcast producer – Keenan Hemje

•  Senior broadcast producer – Christine Gomez

•  Senior digital producer – Eric Kozak

•  Producer – Emily Sarale

•  Senior art producer – Diana Courcier

•  Chief strategy officer – Andy Berkenfield

•  Strategy director – Kelleen Peckham

•  Strategist – Adam Flynn

•  Digital strategist – Brandon Sugarman

•  Director of communications planning – Leslie Diard

•  Group director of communications planning – Rochelle Armstrong

•  Communications planning supervisor – Paulo Delacruz

•  Communications planner – Caitlin Delaney  

•  Director of account management – Jamie Katz

•  Account director – Kumi Croom  

•  Account supervisor – Rachel Smutney

•  Senior account manager – Davis Wolfe

•  Associate account manager – Neha Sinha

TV Production: MJZ

•  Directors – Will Hoffman & Julius Metoyer  

•  President – David Zander

•  Senior executive producer – Eriks Krumins

•  Producer – Suza Horvat

•  Editorial – Cabin Edit

•  Editor – Issac Chen

•  Executive producer – Carr Schilling

•  Producer – Michelle Dorsch

•  Editor & finishing – Kurt Zhuang

•  Sound engineer – Joaby Deal, One Union Studios

•  Footage sourced & licensed by Stalkr

Photography

•  Lifestyle photographer – Priscilla Gragg

•  Production company – Jessica Ruiz, Related Production

•  Lifestyle photographer – Christaan Felber

•  Production company – Meghan Gallagher, Connect The Dots

•  Senior art producer – Sharon Kuerschner

•  Product photographer – Levi Brown

•  Production company – Jessica Ruiz, Related Production

Website production: Beyond

•   Senior digital project manager – Marcus Chairez

•  Art director – Ross Fischer

•  Senior product designer – Robert Surrency

•  Product designer – Agatha Kielczewski

•  Senior interaction designer – Victor Tolosa

•  Senior product designer – Rachel Mersky

•  Producer – Mark Abraham

•  Front end developer – Sarah Mendham

•  Senior back end developer – Ching Leung

Hispanic cultural partner: Acento

Asian cultural partner: APartnership

African American cultural partner: Muse

Broadcast media buying: MBMG