By thesanfranciscoegotist / /

Following the recent and welcome announcement that the UK government is planning to ban ivory trading, conservation charity Stop Ivory is keeping up the fight to see the proposals for a comprehensive ban written into UK law — and is challenging other nations to follow suit — with a hard-hitting new campaign.

As long as ivory is being sold, elephants are being killed. The new proposed UK ivory ban has shown the way, now the rest of Europe must follow. Agency: JWT London. 

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