barrettSF and Exchange Bank address the Sonoma County Wildfires


By thesanfranciscoegotist / /

Exchange Bank, a Santa Rosa institution for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy.

“Sonoma County is not just our place of work, it’s our home and our community” said Craig Bainbridge, Senior Vice President of Product Innovation & Delivery Manager at Exchange Bank. “In the aftermath of the fires, we immediately came together to develop a series of loan programs to support those affected. Figuring out how to respectively and compassionately communicate our loan programs was our utmost concern.”

“The North Bay fires put all of our lives on hold. Together, we can help you move forward,” says the campaign tagline.

“One of the joys of working with Exchange Bank is being able to contribute to their community efforts” said Jamie Barrett, co-founder of barrettSF. “This was a labor of love.”


Client: Exchange Bank 

President and CEO: Gary Hartwick

SVP, Product Innovation & Delivery Manager: Craig Bainbridge

AVP,Marketing Services Manager: Sally J. Traughber

Agency: barrettSF
Founder/Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore

Senior Art Director: Byron Wages
Account Director: Molly Warner
Account Supervisor: Lyndsey Dorian
Head of Broadcast Production: Conor Duignan                                                
Broadcast Producer: Charlotte Dugoni

Animator: Noah Aust


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