By thesanfranciscoegotist / /
Look, most people don’t have a great brand affinity for Greyhound bus lines. So it’s a tall order to make taking the bus seem fun and exciting for Millennials. But damn if this new work from BSSP doesn’t make us stop and think about the interesting adventures we could have. The end line, ‘You Don’t Have to Go Far to Go Far’ is awesome. The campaign showcases snippets of America and the fun to be had in people’s own backyard.
The new work will include Greyhound’s return to television for the first time in nearly 20 years, as well as online video, digital radio, display, out-of-home, mobile, social media, native advertising, and influencer content publishers. The company will also release a content series later this month in partnership with VICE to show a dynamic exploration of two Greyhound-served markets from the perspective of two of comedy’s very entertaining voices, the Lucas Brothers.
We’ve got to say, we’re really liking the work coming out of BSSP these days.
Agency: Butler, Shine, Stern & Partners
Client: Greyhound Lines, Inc.
Paul Roberts — Creative Director
Eric Leibhauser — Associate Creative Director
Zach Shapiro – Senior Art Director
Zack Browne – Copywriter
Vince Genovese – Executive Director of Production
Dustin Levine/Meredith Ashworth– Producers
Lindsay Grant – Group Business Director
Hannah Getz – Account Executive
Halsey Stowe – Senior Strategist
Nihad Peavler- Business Manager
Luis Peña – Director
Motion Graphics: Tom Yaniv
Sound Design: One Union
Music Research: Agoraphone