BSSP Rides Greyhound.

 

By thesanfranciscoegotist / /

Look, most people don’t have a great brand affinity for Greyhound bus lines. So it’s a tall order to make taking the bus seem fun and exciting for Millennials. But damn if this new work from BSSP doesn’t make us stop and think about the interesting adventures we could have. The end line, ‘You Don’t Have to Go Far to Go Far’ is awesome. The campaign showcases snippets of America and the fun to be had in people’s own backyard.

The new work will include Greyhound’s return to television for the first time in nearly 20 years, as well as online video, digital radio, display, out-of-home, mobile, social media, native advertising, and influencer content publishers. The company will also release a content series later this month in partnership with VICE to show a dynamic exploration of two Greyhound-served markets from the perspective of two of comedy’s very entertaining voices, the Lucas Brothers.

We’ve got to say, we’re really liking the work coming out of BSSP these days. 

CREATIVE CREDITS:

 

Agency: Butler, Shine, Stern & Partners

Client: Greyhound Lines, Inc.

Paul Roberts — Creative Director

Eric Leibhauser — Associate Creative Director

Zach Shapiro – Senior Art Director

Zack Browne – Copywriter

Vince Genovese – Executive Director of Production

Dustin Levine/Meredith Ashworth– Producers

Lindsay Grant – Group Business Director

Hannah Getz – Account Executive

Halsey Stowe – Senior Strategist

Nihad Peavler- Business Manager

 

Production Company

JHF Productions

Luis Peña – Director

 

Editorial Company

Beast

 

Post Production

Beast Editorial

Company 3

Motion Graphics: Tom Yaniv

Sound Design: One Union

Music Research:  Agoraphone

 

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