By thesanfranciscoegotist / /
In a quest to speak to all types of New Yorkers, the New York Lottery continues its Take 5 campaign launching two new spots from McCann — a full-blown musical and an epic spy caper. Both spots flip popular entertainment genres on their head.
Directed by Speck and Gordon, both spots pay tribute to the genres they parody by faithfully recreating them. A Broadway choreographer and musical theatre composer brought authenticity to “Odds of Love.” Meanwhile, Method Studios, the visual effects company behind the Avengers and Black Panther, was responsible for bringing the slick and stunning world of “Spy Mission” to life. The campaign highlights Take 5’s winnability by reminding consumers that the odds of winning Take 5 are much more likely than the alternative.