BSSP launches 3rd “They Will Know Your Name” campaign


By thesanfranciscoegotist / /

Greek Freak: his nickname. 

6 Steps: the number of steps it takes him to get across the court. 

Fear the Deer: his team’s tagline. 

Rise, as in he’s on the rise to stardom.

These are the key words and attributes to describe NBA 2K’s newest cover athlete – its first international cover athlete – Giannis Antetokounmpo, which was officially revealed today.

This launch marks the third installment of the They Will Know Your Name campaign from BSSP; building on the recent launches that have hit over the past month.

The They Will Know Your Name campaign first launched on June 5th with the reveal of the NBA 2K19 20th Anniversary Edition featuring cover athlete LeBron James and the introduction of the new NBA 2K19 tagline. That was followed by the release of a mini-documentary featuring newly-drafted basketball star, Trae Young, on June 20th and a stunt at the NBA Draft. Picked #5 overall by the Atlanta Hawks, Trae Young had “They Will Know Your Name” sewn into his suit jacket, which he flashed to the cameras on national TV.

The cover art and video featuring Giannis were created by BSSP, and will be promoted predominately on 2K’s social channels: Instagram, Facebook, Twitter and YouTube. All content will drive fans to pre-order the Standard Edition version which is available September 11th.



Sinan Dagli – Creative Director

Zach Shapiro – Senior Art Director

Patrick French – Copywriter

Zack Browne – Copywriter 

Vince Genovese – Executive Director of Integrated Production

Jeremy Arth – Senior Producer

Alex Eley – Account Director

Mal Gretz – Account Supervisor

Nico Litonjua – Editor 


MK12 – Production Company 

One Union Recording – Mix

Matt Zipkin – Engineer  

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