COLLINS Brings Exploratorium’s “Inflatable” Installation to Life


By thesanfranciscoegotist / /

Back over Memorial Day Weekend, the San Francisco Exploratorium launched a super cool new exhibit: Inflatable – Expanding Works of Art. It’s open until September 3, and lets you step inside gigantic, fantastical, air-filled artworks from artists such as Jason Hackenwerth, Shih Chieh Huang, Jimmy Kuehnle, Pneuhaus, and Amanda Parer.
To make this all happen, brand experience design company COLLINS had been working with the Exploratorium for more than a year. In addition to coming up with the exhibit name, COLLINS also built the exhibit identity, designing animated graphics that move like inflatable objects and identifying unique places to set those graphics free around SF–including a full bus-wrap.
COLLINS’ Karin Soukup, Managing Partner, Brand Experience Design, said: “The Exploratorium’s ethos has always been about physically engaging the remarkable phenomenon of our observable world. Motion design has been an amazing tool for us to bring this philosophy to life outside of the museum— infusing messaging and campaign artwork with an interactive spirit (almost!) on par with the experience itself. Our Motion Director, Kris Wong, has really enabled us to capture the seemingly intangible energy at the core of our clients.” 

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