By thesanfranciscoegotist / /
This is incredible to watch – real-time reactions to Nike’s Colin Kaepernick commercial. And it shows Boomers (red) and Gen X (yellow) take major drops in approval when the lightning rod QB comes on the screen. Gen Z (white) and Millennials (blue) take Kap’s appearance in stride.
Overall, 39 percent of Americans said they had a very positive opinion of the ad, compared to just 9 percent who had a negative opinion. It’s interesting to take a look at the breakdowns – like black vs white and by political party. The summary? Nike wins with the people they care about.