By thesanfranciscoegotist / /
Two Norwegian advertising creatives, John E. Njoki and Kim Follesøy-Thuen, have made a nonprofit campaign for today’s International Day of Peace. The Campaign focuses on preventing online hatred.
Over 25% of adolescents and teens have been bullied repeatedly on the internet because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online communities — all the way to the white house — it’s more important than ever to make a change for a more positive online experience for everyone.
Since the 60s, the peace sign has been an international gesture. Now it’s being introduced online to help fight for peace and equality in a time and place where it is most needed. The Peace Pointer is a plug-in for Chrome and Firefox browsers that turns your mouse pointer into a peace sign — a constant reminder for you to make the web a better place whenever you post, comment, share and take part in a online discussions.
The plug-in was created by two Norwegian creatives John E. Njoki & Kim Follesøy-Thuen.