By Egotist / /
Uber’s new line is “movement ignites opportunity.” So what better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage alongside one of the country’s largest music festivals.
Uber Radio Live is a live music event featuring a larger-than-life car radio stage. Before and after special pop-up performances by local artists, fans got to control the playlist performed by a live cover band and hear their songs “arriving now” on their way to the fest.
Experiential agency Manifold worked with Uber on the Uber Radio Live stage from strategy, creative and design, to full production and fabrication.