By thesanfranciscoegotist / /
Hub Strategy and Communication just launched new US marketing efforts for global education company VIPKid with a re-brand and an integrated campaign. The city-by-city launch approach was led by Dallas/Forth Worth and most recently went live in Atlanta.
Hub was hired to re-brand the company’s U.S. presence including messaging, visual identity, brand personality and all go-to-market materials. Hub developed the company’s brand guidelines, as well as created and produced a fully integrated campaign including TV, digital and traditional radio, out-of-home, digital display, digital video, and social media. Hub also handled all media planning and buying responsibilities.
“Refreshing a brand originally built for a different country and a different target is challenging but exciting. With Hub, we were able re-brand for a North American audience in a way that feels fresh, relevant and connected to both our teachers and our students.” Jeremy Cook, VIPKid Sr. Brand Manager
“Instead of taking a job driving or waiting on tables to make extra money, VIPKid lets teachers get paid to do what they do best—teach”, said DJ O’Neil, founder of Hub. “They can do it on their own schedule, from anywhere. And while being paid is nice, many of the teachers say their favorite part is interacting with these kids in China and really enriching their lives.”