Duncan Channon knows “Game Recognize Game”


By thesanfranciscoegotist / /

We’re both excited and sad for the Warriors’ final season playing at Oracle Arena in Oakland. But Duncan Channon’s ‘Game Recognize Game’ work makes things a bit better. It’s a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of Warriors players — old school and new — that have given fans reasons to cheer for 47 seasons. The tagline also winks at local fans who recognize the 1993 Bay Area rap anthem of the same name.

“Bringing the Game Recognize Game idea to life visually using nearly 50 years of photography was a fun challenge,” said Jennifer Kellogg, design director, Duncan Channon. “We were intentional about treating the photography to make players from different decades feel like they’re in the same world, on the same court. And, The Game Recognize Game type reflects off of itself to convey this sense of appreciation and interaction between the generations of players and fans.”

Super cool campaign. We’re excited for the 3-peat.

Credits: Game Recognize Game

Client: Golden State Warriors

Agency: Duncan Channon


Creative director: Parker Channon

Creative director: Michael Lemme

Design director: Jennifer Kellogg

Senior designer: Shannon Burns

Senior designer: Alexandra Camacho

Senior copywriter: Andy Whalen

Copywriter: Brandon Sugarman

Senior art director: Adam Zash

Studio designer: Scott Whipple

Senior broadcast producer: Keenan Hemje

Senior digital producer: Eric Kozak

Senior art buyer/print producer: Diana Courcier

Associate producer: Emily Sarale

Senior strategist: Brandon Sugarman

Account director: Nick Gustafson

Account manager: August Fischer

Senior project manager: Rosheila Robles

Director of communications planning: Leslie Diard

Communications planning supervisor: Kurt Garvey


Video Production

Editor: Kevin Bagley

Post production: Matt Trivan

Animation: Charlie Hong

Music: Songs for Film and T.V.

Audio mix and sound design: One Union

Image composition and retouching: DMAX Imaging


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