By thesanfranciscoegotist / /
This week Goodby Silverstein & Partners and Credit Karma are introducing a new campaign, “Here’s to progress.” Actor Justin Theroux narrates the spots that will roll out through 2018 and include additional TV, social media videos, and radio.
“’Here’s to progress’ brings to life the idea that financial progress is a step-by-step journey and Credit Karma is there to help,” said Dana Marineau, VP of Brand, Creative and Communications at Credit Karma.
“Financial progress is hard work and it can be a lonely process as money is often a taboo topic,” said Margaret Johnson, Chief Creative Officer and Partner, Goodby Silverstein & Partners. “We’re proud with this new work to re-position Credit Karma as a brand that’s really by people’s sides on that road of making financial progress, helping them move forward step by step.”