Humankindness extends to snowmen, too.


By thesanfranciscoegotist / /

At the SF Egotist, many of us will admit that holiday gatherings and spending time with family can be stressful. But science has proven human connection can actually make us healthier. That’s why Dignity Health is out with an updated version of a digital spot called The Lonely Snowman. They’ve decided to air the spot, creative by Eleven, on broadcast this year.

“The holidays can be a difficult time for many people, and we wanted to share the message found in The Lonely Snowman as a simple reminder to consider those who might be feeling alone during this time of year,” said Mark Viden, VP of Brand Marketing and Advertising at Dignity Health. “We hope The Lonely Snowman will encourage people to extend warmth and kindness during the giving spirit of the holiday season.”




  • Client:  Dignity Health

  • VP Brand – Mark Viden

  • Agency: Eleven Inc.

  • CCO: Mike McKay

  • Creative Directors: Matt Wakeman/Jack Harding

  • Copywriter: Shannon Roy

  • Art Director: Daisy Serafini

  • Producer: Kerwin Kuniyoshi

  • Animation: Athena Studios


Leave a Reply

Your email address will not be published. Required fields are marked *