HUB RE-BRANDS CATHOLIC CHARITIES

 

By thesanfranciscoegotist / /

Hub Strategy and Communication has launched a new integrated marketing campaign for Catholic Charities that includes a full re-brand.

If you’re not familiar with Catholic Charities, they serve over 35,000 people a year through 32 different programs designed to serve the homeless, youth, HIV/AIDS patients, low income families, seniors, immigrants and adults with disabilities.

To help counteract longstanding misconceptions about the organization, Hub was hired to re-brand Catholic Charities here in the Bay Area. Hub also designed the new brand guidelines, as well as creating a fully integrated campaign including, out-of-home, digital display, collateral and social media

“Catholic Charities is the largest provider of social services in the Bay Area, yet know one really knows this”, said DJ O’Neil, Hub’s founder. “And it’s kinda tough to raise money if no one knows what you do. That’s what this campaign is all about.”

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