By thesanfranciscoegotist / /
Russell Stover, the chocolate company you see everywhere, announced that it has selected Cutwater as its agency of Record. Cutwater will be doing everything for the brand, including brand strategy, creative, communication planning and social.
“We were seeking an independent agency that is passionate about reinvigorating iconic American brands and making them culturally relevant. In our process of looking for a partner, we looked for chemistry — people you want to sit across the table from, true rock stars who are human, approachable and collaborative. Cutwater showed us this and we’re looking forward to working together.” said Mark Riegel, Vice President of Marketing at Russell Stover
Christian Hughes, Principal and President of Cutwater added, “We are thrilled to be partnering with Russell Stover, one of the most well-known confectionary brands in the country. We look forward to leveraging all of our talent and resources within the agency to help the brand tell a fresh story in the years to come.”
Congrats on the account win.