Robinhood breaks new print campaign


By thesanfranciscoegotist / /

Robinhood is an app that lets you “invest in stocks, ETFs, options, and cryptocurrencies, all commission-free, right from your phone or desktop.” They’ve broken a new print campaign targets at millennials, convincing them that it’s easy to invest in stock. 

While these have interesting, different art direction, the jewels and sports cars seem like a bit of an overpromise. The research we’ve seen shows that millennials want to get out of debt and save, not buy diamonds. This seems like a bit of a miss.


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