DoorDash and M/H VCCP Launch First National Television Campaign

 

By thesanfranciscoegotist / /

DoorDash, one of our favorite delivery services, announced the launch of its first integrated national TV campaign created in partnership with M/H VCCP. The spot, created by director duo, Greg and Lio, is kind of a semi-surrealistic walk through a world of hungry people.

Check out the :30 and some :15s below. There are even super quick :7s on the main YouTube channel if you’re interested.

“Our world is changing rapidly, and so is the way we eat. We can all relate to feeling too exhausted to cook, or the desire for a pick-me-up comfort food when working late. Our story focuses on the reality of today’s consumer experiences, as we showcase all of the different places and people who use DoorDash,” said Kelsey Wilkins, Associate Creative Director at M/H VCCP.

“Our aim was to create something visually delightful in order to elevate the spot beyond the everyday scenarios typical to the category. Ultimately, we hope the campaign drives acquisition but also creates equity for the brand,” said Adam Ledbury, Associate Creative Director at M/H VCCP.
 
 
Agency:
M/H VCCP

John Matejczyk, Co-Founder/Chief Creative Officer
Matt Hofherr, Co-Founder, Chief Strategy Officer
Tanya LeSieur, Head of Production/Associate Partner
Adam Ledbury, ACD/Art Director
Kelsey Wilkins, ACD/Copywriter
Ben Evangelista, Associate Producer
Cassie Vance, Account Director
Kathryn MacLeod, Account Supervisor
Holly Nicolson, Director of Project Management

Client:
DoorDash
Keith Yandell, Chief Business and Legal Officer
David Bornoff, ECD/Head of Creative, Brand Marketing Leader
Justine Stein, Director, Partnership Marketing
Katie Coffee, Director, Brand Marketing

Production:
Doomsday Entertainment

Directors: Greg&Lio
Producer: Jason Cole
Executive Producers: Jason Cole/Danielle Hinde
Artistic Director: Lital Gurai
Staff PM: Laney Camenga

México Service Company:
Mastodonte Films
Executive Producer: Corinna Martínez
1st AD: Óscar Almengor
Line Producer: Isaías Rivas
DoP: Emilio Valdés
Motion Control: Roberto Rochin
Production Designer: Julio Gómez Trevilla
Prop Master: Nacho Jiménez
Costume Designer: Georgina Martínez

Post:
Lost Planet
Editor: Andrea MacArthur
Assistant Editor: Lee Bacak
Producer: Aimee Hinkley
Executive Producer: Gary Ward

VFX/Finish:
Jane Studios

Creative Director: David Parker
VFX Supervisor / Lead Flame Artist: Tim Bird
Flame Artist: Susanne Scharping
Flame Artist: Renee Tymn
Flame Artist: Cole Schrieber
Senior Producer: David Won
Executive Producer: Nancy Hwang

Sound Design/Mix:
Audiolux

Chris Konovaliv

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