By thesanfranciscoegotist / /
Executive producer Jon Ettinger, editor/director Doug Walker, and editors Brian Lagerhausen and Connor McDonald, all formerly of Beast Editorial, have split to launch MADE, a creative studio offering editorial and other services, has launched in San Francisco.
“Clients today are looking for creative partners who can help them across the entire production chain,” says Ettinger. “They need to tell stories and they have limited budgets available to tell them. We know how to do both, and we are gathering the resources to do so under one roof.”
They’re currently set up in interim quarters while completing construction of permanent studio space. The latter will be housed in century-old structure in San Francisco’s North Beach neighborhood and will feature five editorial suites, two motion graphics suites, and two post-production finishing suites with room for further expansion.
“Agencies and clients have been working with us for more than 25 years,” McDonald says. “Now, we are offering them an opportunity to work with us in new ways. We have more capabilities and a more diverse workflow, but our most important resource is the trust we’ve earned from our clients.”
Congrats on the new venture.