By thesanfranciscoegotist / /
Ok, so yes, we kinda click-baited you. The ads in San Francisco area issues of Rolling Stone magazine, for Revive Kombucha, are printed on LSD blotter paper (LSD not included). Along with related wildpostings, especially around Haight-Ashbury, the ’60s throwback campaign is advertising agency TDA_Boulder’s first work for the new client.
Each of the 26,000 7.5” x 7.5” blotter paper sheets is perforated into 900 .25” x .25” tabs, or “hits,” just like in the old days. Each tiny hit now shows one of Revive Kombucha’s 7 varieties. To continue the conceptual tie-in even more, the inserts are printed on (LSD-less) LSD blotter paper in rural Oregon by Zane Kesey, who is the son of “One Flew Over the Cuckoo’s Nest” author (also “Electric Kool-Aid Acid Test” hero and Grateful Dead sound engineer) Ken Kesey. As in the ’60s and ’70s, they are printed in vegetable ink, and edible, though probably not very tasty. Bought singly, the unprinted sheets are $15.95 each.