Duncan Channon is out with new work for Rakuten.


By thesanfranciscoegotist / /

Rakuten is off and running with some new brand spots courtesy of Duncan Channon. The company (which yes, is the same one on the Warrior’s uniforms) allows members to earn cash back while shopping at more than 2,500 retailers accessed through Rakuten.com or Rakuten’s app – while also accumulating rewards from their credit card or retailer loyalty program.

“Rakuten is a lifestyle brand, so it was vital to tell stories that connect with with people’s real lives and aspirations. Nothing transactional,” said Michael Lemme, chief creative officer, Duncan Channon. “Rakuten rewards you for doing what you would anyway. These spots put the characters – their imaginations and aspirations – on center stage. You do you and Rakuten rewards you for it. It’s really that simple.”

Client: Rakuten


Kimberly Miller – Chief marketing officer

Trever Gregory – Director of marketing

Brad Hebebrand – VP, creative


Agency: Duncan Channon



Michael Lemme – Creative director

Adam Zash – Senior art director

Andy Whalen – Senior copywriter

Rick Herrera – Senior copywriter

Shannon Burns – Senior designer



Suzanne Montgomery – Account director

August Fischer – Account manager



Rita Ribera Channon – Senior broadcast producer

Michelle Mirasol – Project manager



Kelleen Peckham – Strategy director


Production partners


Iconoclast – production

Vania & Muggia – Director

Charles-Marie Anthonioz – Managing director/EP

Valerie Romer – Executive producer

Julien Lemaitre – Producer

Roman Vasyanov – Director of Photography


Rock, Paper, Scissors – editorial

Adam Pertofsky – Editor

Derrick Monks – Assistant Editor

Janae Abraham – Producer

Dre Krichevsky & Esther Gonzalez – Head of Production

Raná Martin – Executive Producer

Eve Kornblum – Managing Director


a52 – color

Daniel de Vue – Colorist

Jenny Bright – Producer

Thatcher Peterson – Executive Producer


a52 – VFX Studio

Patrick Murphy – VFX supervisor

Adam Newman – CG supervisors

Andy Wilkoff, Andrew Romatz – CG lead

Stefan Gaillot, Matt Sousa, Steve Wolff, Richard Hirst, Dan Ellis, Adam Flynn, Michael Vaglienty, Chris Riley, James Buongiorno, Rod Basham – 2D VFX artists

Adam Newman, Andy Wilkoff,  Ariana Ziae Mohseni, Mason Dash, Jun Kim, Evan Mayfield, Eric Molina, Karen Garcia, Chris Leone, Josh Dyer, Jose Limon, Jose Olguin, Mike Bettinardi, Michael Cardenas – 3D VFX artists

Kyu Kim, Trix Taylor, Chad Danieley – Animators

Pete Sickbert Bennett – Designers

Dan Ellis, Sam Kolber, Gabe Sanchez – Online editors

Michael Steinmann – Producer

Andrew Rosenberger – Production coordinator

Patrick Nugent & Kim Christensen – Executive producers

Jennifer Sofio Hall – Managing director


Squeak E Clean – music “RSVP”

Song: Go Get What You Want

Elliot Glasser and Katarina Gleicher – Composers

Drew Fischer – Sound designer

Rob Barbato – Creative director

Amy Crilly – Head of production

Amanda Patterson – Senior producer


Squeak E Clean – sound design “Runner”

Drew Fischer – Sound designer

Rob Barbato – Creative director

Amy Crilly – Head of production

Amanda Patterson – Senior producer


Good Ear Music Supervision – music supervisors “Runner”

“Catch Me” by Jarina De Marco


One Union – final mix

Joaby Deal – Sound engineer


Leave a Reply

Your email address will not be published. Required fields are marked *