Timber – a dating app for trees


By thesanfranciscoegotist / /

Chain saw manufacturer Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many of their users. So for for Valentine’s Day, they created the tongue-in-cheek “Timber” – a dating service matching tree lovers with beautiful trees around the globe.

Instead of swiping between lovesick singles, you get different trees that each have their own profiles. The California Redwood, for example, brags about its size, and The Ol’ Pine (sharing mindfulness quotes) only responds with emojis relating to forestry and flowers.

Timber does serve more than just a fun purpose though. It gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry.

Client: Husqvarna
Agency: Stendahls, Sweden
Karin Branmark – Account Manager
Sofia Säntti – Project Manager
Klas Andén – Art Director
Martin Onsholm – Art Director
Erik Toresson Hellqvist – Copywriter
Staffan Danielsson – Copywriter
Ludvig Åsgården – Digital Strategist
Martin Cedergren – CCO
Linda Fernell – PR Manager
Production company: Simma Lugnt


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