By thesanfranciscoegotist / /
We’ve seen a billion “Our bank puts clients first!” spots, but this one puts a nice, funny spin on that idea. Other spots in this campaign, directed by Hungry Man’s Craig Brownrigg, feature confused customers describing their banker to a police sketch artist, the robbery from the point-of-view of the bank security cameras, and an awkward conversation between a larcenous teller and an unsuspecting customer.
In addition to the spots, the campaign also includes ‘wanted’ posters that will be distributed across social platforms, as well as native placements featuring the (fake) security camera footage of the ‘robbery’ along with a parody news story.
Founder, Chief Creative Officer – Chuck McBride
Creative Director – Sean Flores
Copywriter – Andrew Singleton
Executive Producer – Michael Huntley
Digital Media Manager - Drew Prescott