SF shop spins off branding and design group, Atelier by ARGONAUT

 

By thesanfranciscoegotist / /

ARGONAUT has some big news: it’s expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus on Design Strategy, Brand Identify, and Brand Experience. The agency promoted Angie McDonald to head the new group as Design Director; she’s been working at the agency for nearly 4 years, most recently as Senior Art Director/Designer.

They’ve been dabbling in this type of work for various clients since opening in 2013, but have decided to formalize the practice now. RightRice (a new product created by Keith Belling, Founder of PopChips) is the first official client of Atelier and the first work – which spans social/digital, OOH and an influencer kit – launched last month. 

“Since we opened ARGONAUT, we’ve always valued design and have had the talent to deliver on this aspect of branding for our clients,” said Hunter Hindman, ARGONAUT Co-Founder and Chief Creative Officer. “We’re excited to formalize it in a way that will allow us to go after more design-specific projects, to supplement the more traditional branding and campaign work we do. Our design talent has never been stronger and we’re eager to see what Angie and the team will do. What we did for Right Rice is just scratching the surface of what Atelier is capable of.”

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