Hub Strategy debuts film about ocean plastic


By thesanfranciscoegotist / /

Back in November we reported on Hub Strategy’s life-sized blue whale made out of hand-recycled plastic trash for the Monterey Bay Aquarium. It stood in Crissy Field to raise awareness about plastic trash in the ocean.

Well now they’re out with a short documentary about the subject called “Every Nine Minutes” (every nine minutes, the weight of a blue whale in plastic trash enters the ocean).  Hub wrote, directed, shot, edited and produced the entire piece all in-house. It’s been accepted into, and is being screened at, 8 film festivals, starting with the International Ocean Film Festival in SF this weekend.

Written and Directed: DJ O’Neil and Oliver Hamilton
Cinematographer and editor: Oliver Hamilton
Edited and post production at Hub San Francisco


  1. Dave Devencenzi March 9, 2019

    Awesome job DJ. So compelling a story and such an artful presentation of the problem. Cudos to the team involved

  2. Hope Chrisman March 13, 2019

    Wow, the film presentation and awareness of plastic in the ocean is amazing. The construction of making the blue whale should be shown in all schools. This film will make an impact on everyone who watches it. Great job to the teams involved.
    of the process to the plastic

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