Camp + King give Del Taco superfans Eau de French Fry

 

By thesanfranciscoegotist / /

Del Taco is promoting a new lineup of Fresh Faves Box Meals and the campaign includes a social media component from SF’s Camp + King. The concept is, get this, promote the restaurant in return for french fry-scented soap.

If that sounds good, you can get in on the fun and win a free bar of Eau de French Fry soap by posting on social media about your love for Del Taco with the hashtag #FrySoap.

“We thought there was no better way to reward superfans during the Fresh Faves launch than to give them a fun, novel take on ‘fresh,’” said Camp + King CCO Roger Camp. “It’s a distinctive benefit that fuels the Del Taco love.”

Project: Del Taco French Fry Soap

 

Agency: Camp + King

Chief Creative Office/Partner: Roger Camp

Chief Executive Officer/Partner: Jamie King

 

Art Director: Ben Pang

Copywriter: Rick Morrison

Designer: Patty Nguye

 

Director of Content Production: Stacy McClain

Producer: Malini Kartha

Associate Producer: Sophie Fyfield

Director of Print Production: Amy Guzman

 

Managing Director – Chicago: Kristin Barbour

Brand Director: Melissa Stavish

Brand Supervisor: Ellen Obletz

Senior Strategist : Sally Kallet

 

Production Partners:

  • Maui Soap Company, LLC
  • Orchidia Fragrances
  • Andresen

 

Project: Del Taco Fresh Faves Broadcast

 

Agency: Camp + King

Chief Creative Office/Partner: Roger Camp

Chief Executive Officer/Partner: Jamie King

 

Art Director: Ben Pang

Copywriter: Rick Morrison

Content Creation Director: Michael Whelan

Editor: Prav Potu

 

Director of Content Production: Stacy McClain

Producer: Malini Kartha

 

Managing Director – Chicago: Kristin Barbour

Brand Director: Melissa Stavish

Brand Supervisor: Ellen Obletz

Senior Strategist : Sally Kallet

 

Director: Michael Schrom

Executive Producer: Carl Sturges

 

Audio: One Union Recording

Sound Engineer: Joaby Deahl 

 

Post: Mission Film & Design

Colorist: Chris Martin

Flame & Finish: Mark Everson

Leave a Reply

Your email address will not be published. Required fields are marked *

`