SF ad veteran launches a new type of agency inspired by his late brother.

By Egotist / March 20, 2019 /

Storymachine Films has announced its launch in Sausalito, and its story is a good one. Founded by Rob Bagot, who has worked as a writer and creative director at such San Francisco ad agencies as Goodby, McCann-Erickson, Eleven and H and L Partners, he intends to honor his late brother, who died of pancreatic cancer in December, by completing a vision the two formed over the last 20 years.

“My brother Tom and I both worked in advertising; sometimes at the same agencies,” says Bagot. “When things got sketchy, as they do in our business, we’d joke about doing our own thing. We eventually called it Storymachine.” Over the years, the vision became more refined. “We always talked about combining all the filmmaking functions under one roof. The idea was that greater creative control could lead to even better and more efficient content creation.”

Bagot who previously founded production company Deep Films, looks forward to chasing down the vision he and his brother shared. “The idea is what we call video presence. When you look at the video footprint of many companies, it’s all over the map. We want to help clients present a unified front to whoever may be watching.”

Congrats and good luck with the new venture.