By thesanfranciscoegotist / /
Oakland-based H&L Partners has done more than go back to the well in the seventh season of their Buster Posey sponsorship campaign for Toyota. This time, they’ve gone all the way to the top of the mountain, following Posey in his search for Hall of Fame legend, Willie Mays.
Executive Creative Director Dallas Baker, ACD/art director David Swope and ACD/writer Dave Keane developed the concept as a mini epic adventure film and “Buster recognized what an honor it was to have Willie Mays in this commercial,” Baker says. “So, we all knew we had to portray these two players respectfully.”
“Guru” is one of three commercials featuring Buster Posey for Toyota during the 2019 Giants season.