DDB SF reminds us it all adds up with a campaign that saves energy

 

By thesanfranciscoegotist / /

Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.”

On April 22nd they’ll even have an energy efficient National Anthem when the Oakland Athletics host the Texas Rangers. With no microphones, no music, no speakers, and no videos on the jumbotron, 20,000+ fans will show their respect for the country, as well as the planet, solely through using their voices.

In addition to the executions above, the campaign features social, digital, OOH, print, and radio. By using less space, less ink, darkened screens, and lowered volume, the ads in the campaign actually save energy and encourage people to take action themselves. It’s a really fun idea. We love it.

Production Credits

 

PROJECT:

ENERGY UPGRADE CALIFORNIA

 

CLIENT

CALIFORNIA PUBLIC UTILITIES COMMISSION

Stephanie Green / Executive Division Supervisor

Daisy Yee / Executive Division, News & Outreach

 

AGENCY

DDB / San Francisco

Ari Weiss / CCO, DDB North America

Ben Wolan / ECD

Mark Krajan / GCD

Aubrey Day / ACD – Art Director

Boomer Cruz / Senior Copywriter

Sam Renbarger / Head of Strategy

Clemency BealeCollins / Communications Strategist Director

Helene Wel Huber / Senior Strategist

Ty Kendig/ Group Account Director

Lindsey Lucero / Account Director

Amanda Fuller / Account Supervisor

Matthew Draughter / Account Manager

Marla Ulrich / Head of Production

Tina Thorland / Business Manager

Sam Petersson / Producer

 

PRODUCTION

SMUGGLER

Filip Engstrom / Director

Patrick Milling-Smith / Co-Founder

Brian Carmody / Co-Founder

Drew Santasiero / EP

Andrew Colón / Head of Production

Francesca Lentini / Line Producer

Par Ekberg / DP

 

EDITORIAL

WORK EDITORIAL / LA

Stewart Reeves / Editor

Leah Turner / Assistant Editor

Marlo Baird / EP

Grace Rehorn / Post Producer

 

COLOR

COMPANY 3

Tim Stipan / Colorist

Matt Moran/ Producer

 

MOTION GRAPHICS

LOGAN

J.R. Tuason / Producer

Paul Abatemarco / Executive Producer

 

PICTURE FINISHING

JAMM

Jake Montgomery / VFX Supervisor

Benoit Mannequin / Lead Flame

Mark Holden / Flame Artist

Justine Pregler / Producer

Asher Edwards / Executive Producer

 

MUSIC

UNIVERAL MUSIC PUBLISHING GROUP

Licensed Music / “It’s a Good Day”

Artist / Peggy Lee

Vocals recorded and provided by Peggy Lee

 

SOUND DESIGN and AUDIO MIX

ONE UNION RECORDING

Joaby Deal / Sound Designer

 

TALENT

Peggy Lee / Vocals

Katie Malia (Hardware / Main Street)

David Katz (Hardware)

Kunal Dudheker (Hardware)

Judson Pickard (Mainstreet)

Katee Taira Shean (Mainstreet)

Brigitte Hagerman (Hang-Dry)

Austin James Horick (Hang-Dry)

Therese Curatalo (Unplug)

Brigitte Valdez (Unplug)

Michael Allen Williams (LED Bulb)

Malia Winfree (LED Bulb)

Miguel Angel Caballero (Thermostat)

Santina Muha (Thermostat)

Steve Gutierrez (Thermostat)

ADDITIONAL PRODUCTION

Eri Noguchi/ Production Supervisor

Tonia Bishop / Production Coordinator

Anthony Dimino / First Assistant Director

Magnus Persson / Movi Operator

Josh Linkey / Key Grip

Todd Heater / Gaffer

David Wilson / Production Designer

Keith Wagner / Key Costumer

Kiki Benet / Key Hair & Make up

Comments

  1. pops May 15, 2019

    too dark. most people can’t even see what’s in the ad.

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